Coming Soon

Rebranding

Revolut was growing fast and the visual identity had to keep up. Being part of that shift meant understanding the why before touching anything visual. Working from the social media team meant one clear responsibility: make sure the new direction actually worked where people see it every day.

Social Media Direction

Content at this scale needs rules. Not to limit creativity, but to protect it. Each content type has its own visual language, its own format, its own place in the feed. This is what that system looked like in practice.

Creative Pipeline

At Revolut, briefs didn’t come from one place, they came from social (organic content), product, and growth teams, each with different needs, timelines and approval requirements. Add compliance to the mix, and you have a process that can either slow everything down or, if designed well, keep things moving. This is how I mapped that process, intake, prioritization, execution, approval, delivery, and the performance loop that fed back into the next brief.