Coming Soon
New WordPress website is being built and will be published soon
New WordPress website is being built and will be published soon
This is not a single project. It is a process of evolution. Four phases that map how a business moves from instinct to infrastructure, each one unlocking the next level of operational maturity. The system didn’t arrive fully formed. It was built, tested, adjusted, and extended over time. That’s how real operations work.
Phase 01 —
The studio runs on Instagram DMs and good intentions. No tracking, no process, no visibility. Leads come in and disappear.
Phase 02 —
A form replaces the DMs. Asana and Make introduce structure and basic automation. The process exists, but has gaps. The client wanted no costs
Phase 03 —
Odoo becomes the central nervous system. Every step, from first contact to final invoice, connected and automated.
Phase 04 —
AI agents handle client interaction and quoting autonomously.
Not implemented yet. The roadmap is clear; the trust is being built.
The CRM pipeline runs on 7 stages — from the moment a lead
enters to the moment it’s archived. Each stage triggers the next
automatically: quotes sent, deposits collected, appointments booked,
invoices generated. No manual intervention. No dropped leads.
Resident artists feed into the same pipeline through an internal form,
ensuring every booking (regardless of who it’s for) follows the
same process, the same standards, and leaves the same paper trail.
Multi-session treatments loop back automatically until the treatment
is complete. The 48-hour payment window protects the schedule.
The TPV calculates commissions and generates invoices on the spot.
Every step connected. Every action logged. Nothing left to memory.
Three Make scenarios. One connected system.
Each one handles a different entry point, the public form, the resident artist form, and the budget acceptance webhook. All of them feed into the same pipeline, the same data structure, and the same client experience.
Contact deduplication, multi-service routing, bilingual email triggers, file attachments, and real-time CRM stage updates. Every piece has a function. Every action triggers the next one.
This is the operational backbone of the studio. A fully customised CRM built on Odoo, with seven pipeline stages designed around the studio’s specific workflow, from first contact to closed lead.
Every stage connects to the automations, every action leaves a trace, and every lead moves through the same process without exception.
Revolut was growing fast and the visual identity had to keep up. Being part of that shift meant understanding the why before touching anything visual. Working from the social media team meant one clear responsibility: make sure the new direction actually worked where people see it every day.
At Revolut, briefs didn’t come from one place, they came from social (organic content), product, and growth teams, each with different needs, timelines and approval requirements. Add compliance to the mix, and you have a process that can either slow everything down or, if designed well, keep things moving. This is how I mapped that process, intake, prioritization, execution, approval, delivery, and the performance loop that fed back into the next brief.
Content at this scale needs rules. Not to limit creativity, but to protect it. Each content type has its own visual language, its own format, its own place in the feed. This is what that system looked like in practice.
If you’d like to see how content has evolved on social media and view some animated examples, follow this link:
