Adrià Martí

adriamarti
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Not just design.
I build what makes it scale.

About

Creative chaos is expensive. Missed deadlines, inconsistent branding, overloaded teams, ad-hoc everything, it all has a cost. I got obsessed with fixing that a long time ago. I help creative teams work better, and connect what they do with what the business actually needs. I map the logic, find the friction, and build the systems that make everything flow. Not more people. Better processes. Because I've seen what teams are capable of when the noise stops.

Funfact
Years of Experience
8+
Funfact
International Markets
11+
Funfact
Productivity Boost
20%
Funfact
Audience Growth
30%
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Project Name: Revolut — Where process met creativity
Description Scaling Hyper-Growth
Industry: Brand Consistency - Creative Pipeline - Fintech
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Project Name: Vault — Where strategy meets creative ops
Description Creative Infrastructure
Industry: Brand Systems · Creative Direction · SaaS
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Project Name: Tattoo Studio — Turning a creative business into a system
Description Operations, built from zero
Industry: Business OS · Automation · Odoo · Make
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Project Name: Playground
Description Art Direction · Concept · Creative Exploration
  • Revolut
  • Amazon
  • NTT Data
  • Privalia
  • Veepee
  • Audi
  • Disney
  • Uniqlo
  • LIDL
  • Chupa Chups
  • Revolut
  • Amazon
  • NTT Data
  • Privalia
  • Veepee
  • Audi
  • Disney
  • Revolut
  • Amazon
  • NTT Data
The Audi Revolut F1 partnership

In July 2025, Revolut was announced as the title partner of the Audi F1 Team from the 2026 FIA Formula One World Championship season, uniting two brands with a shared ambition to challenge convention across motorsport and global finance. The full identity was unveiled at Kraftwerk Berlin in January 2026: an immersive event built around light and sound that revealed the R26 race livery (titanium finish, exposed carbon fibre, lava red accents). A custom corporate identity was developed for the team, including a new colour system and font family, designed to carry consistently from the car to the pit garage to social media.

The Launch

I came in at the conceptual stage, helping define how Revolut’s side of the partnership should feel visually before the first assets were briefed. The challenge was specific: Revolut needed to show up in a motorsport context without looking like a financial brand that had bought its way in. From there, I led the social art direction for the campaign rollout, building the visual language that bridged Revolut’s existing brand system with the new team identity, and defining how that translated into content across platforms. The Berlin launch, the livery reveal, the partnership announcement, each had its own social moment, and my job was to make sure they all pulled in the same direction.

The Revolutionaries / 50M campaign

In November 2024, Revolut marked its 50 million customer milestone with “The Revolutionaries”, a two-day experiential event hosted at The Outernet in London. The Outernet district was transformed into an immersive experience open to the public, while the venue itself brought together revolutionary figures across music, business, fashion, sport and entertainment. Charli XCX headlined, closing the event with her first London performance since the release of her Brat remix album, while Revolut founder Nik Storonsky took the stage alongside Steven Bartlett.

The Activation

I came into this project at the conceptual stage, helping shape how the campaign should translate visually before a single asset was made. Once the creative direction was set, I led the social art direction end to end, defining the visual system for the event rollout, from the pre-launch buildup to the live coverage across the two days at the Outernet. That meant building a content architecture that could hold together across formats and moments: countdown content, real-time event capture, post-event narrative, all needing to feel cohesive and deliberate, not reactive. The brief was essentially to make a live event work as hard on social as it did in the room, and my job was to make sure the visual language was tight enough to do that at pace.

Launch of Ultra

Revolut Ultra arrived in June 2023 as the company’s new top-tier membership plan, sitting above Metal and making a clear statement about where the brand was headed. The centrepiece was a platinum-plated Mastercard, physically heavier, visually distinct, and designed to feel like an object worth owning. Wrapped around it came a package of elite lifestyle benefits: unlimited airport lounge access, Cancel For Any Cause travel insurance, fee-free international transfers and curated partner subscriptions (all positioned not as perks, but as a redefinition of what a financial product could be). Ultra was more than a plan upgrade, it was Revolut entering luxury territory with conviction.

The Activation

The launch campaign, “Unlock Ultra,” centred on a physical activation: platinum portals installed in major European cities by brand experience agency Sense, brought to life through augmented reality so passersby could scan them and get a first glimpse of the card. I was involved from the conceptual development of the campaign itself, helping shape how Ultra’s sense of exclusivity should translate into something people could actually experience and not just communicate. From there, I led the art direction of the social rollout: building the visual language that carried the weight of the platinum card into feeds and stories, defining how premium materiality behaves at small scale, in motion, and in real-life scenarios.

Visual Identity & Campaign Assets

A collection of the graphic pieces developed for the campaign alongside documentation from the event itself. The identity pieces show the decisions made before the festival — the colour, the type, the visual logic built around “Somos luz.” The event stills show what happened when all of that met the streets of Poblenou at night, with real light, real people, and 57 spaces transformed into something you had to be there to fully understand.

Brand System

A modular visual language built for scale. Typography, color, components and usage rules designed to work together as a system, not a collection of isolated assets. It gives the team everything they need to produce on-brand work independently, at speed, without compromising consistency.

Request & Intake Structure

A structured intake system that controls how briefs enter the creative team. It standardises the information required before work begins, filters out incomplete requests, assigns priority based on business impact, and ensures the team always knows what to work on next and why.

Vault - Creative Ops

New creative request

Complete all steps to submit your brief.

1
Who are you?
2
What do you need?
3
Details & context

Select the category that best describes this request.

Campaign

Multi-asset, coordinated

Asset

Single deliverable

Strategic

Brand, direction, systems

Urgent

<48h - requires approval

What should this creative achieve? Be specific about the outcome, not the output.

List all assets needed. Include format and dimensions if known.

Does this brief depend on assets, copy or decisions not yet available?

SLA and priority score will be assigned automatically. Urgent requests require Creative Ops Lead approval. You will receive a confirmation at the email provided.

Creative Ops Pipeline

A request-to-delivery workflow that defines how creative work moves through the team, from intake to execution to approval to publish. It sets clear ownership at every stage, eliminates ambiguity, and gives stakeholders visibility without pulling the team into unnecessary back-and-forth.

Intake

Every request enters through a structured brief form — not a Slack message. It is automatically classified by type (campaign, asset, strategic, urgent), assigned an SLA based on priority, and tagged by stakeholder tier to determine weight and visibility throughout the process.

Triage & Prioritization

Before any work begins, the pipeline checks team capacity, scores each request by business impact, urgency and effort, and flags dependencies that could block execution. The Creative Ops Lead reviews anything above threshold. Each request is then assigned to the right designer based on speciality and current workload — not availability alone.

Execution

Work starts with a kickoff that confirms the brief is complete, sets milestones by project type, and establishes where assets live. Structure before production.

Review & Approval

Every deliverable goes through an internal Creative Lead review, followed by a brand compliance check against the visual system. Feedback is structured — not ad-hoc. If revisions are needed, the policy caps them at two rounds. If that threshold is exceeded, an escalation path is triggered. Stakeholder approval is the final gate before delivery.

Delivery

Assets are handed off with technical specifications, adapted by channel format, and archived in the asset library for future reference.

Performance Loop

Every completed project feeds data back into the system, time vs estimate, stakeholder satisfaction, revision rounds vs policy. That data directly informs capacity planning for the next cycle.

Evolution

This is not a single project. It is a process of evolution. Four phases that map how a business moves from instinct to infrastructure,  each one unlocking the next level of operational maturity. The system didn’t arrive fully formed. It was built, tested, adjusted, and extended over time. That’s how real operations work.

Phase 01 —

The studio runs on Instagram DMs and good intentions. No tracking, no process, no visibility. Leads come in and disappear.

Phase 02 —

A form replaces the DMs. Asana and Make introduce structure and basic automation. The process exists, but has gaps. The client wanted no costs

Phase 03 —

Odoo becomes the central nervous system. Every step, from first contact to final invoice, connected and automated.

Phase 04 —

AI agents handle client interaction and quoting autonomously.
Not implemented yet. The roadmap is clear; the trust is being built.

Client Pipeline

The CRM pipeline runs on 7 stages — from the moment a lead
enters to the moment it’s archived. Each stage triggers the next
automatically: quotes sent, deposits collected, appointments booked,
invoices generated. No manual intervention. No dropped leads.

Resident artists feed into the same pipeline through an internal form,
ensuring every booking (regardless of who it’s for) follows the
same process, the same standards, and leaves the same paper trail.

Multi-session treatments loop back automatically until the treatment
is complete. The 48-hour payment window protects the schedule.
The TPV calculates commissions and generates invoices on the spot.

Every step connected. Every action logged. Nothing left to memory.

Automation Logic

Three Make scenarios. One connected system.

Each one handles a different entry point, the public form, the resident artist form, and the budget acceptance webhook. All of them feed into the same pipeline, the same data structure, and the same client experience.

Contact deduplication, multi-service routing, bilingual email triggers, file attachments, and real-time CRM stage updates. Every piece has a function. Every action triggers the next one.

Before / After

This is the operational backbone of the studio. A fully customised CRM built on Odoo, with seven pipeline stages designed around the studio’s specific workflow, from first contact to closed lead.
Every stage connects to the automations, every action leaves a trace, and every lead moves through the same process without exception.

The rebrand & Revolut 10

Revolut’s visual identity had always been bold, but by 2023 it needed to grow up. The brand shed its playful early aesthetics in favour of a near-monochrome system — Aeonik Pro as the typographic backbone, a restrained palette of black, white and a single cornflower-blue accent, and a shift from flat illustration to photorealistic 3D renders of metal, glass and coins. “Revolut 10,” launched on 10 October 2023, pushed this further: a redesigned app experience built around simplicity and personalisation, wrapped in a creative direction that traded jargon for wit and visual noise for precision. The brief, internally, was to signal maturity without losing edge.

The rebrand & Revolut 10

Within the Social Media team, I led the translation of that new visual language into platform-native formats, owning the creative direction for Instagram, TikTok, LinkedIn and X across the brand refresh period. Beyond execution, I worked closely with Brand and Product to help shape the visual routes themselves, bringing social data into the conversation: what formats actually performed, how audiences responded to 3D motion versus static type, where the system held and where it needed to flex. It was as much about informing the brand direction as it was about applying it.