For the graphic redefinition of the corporate identity of CITM – Centre de la Imatge i la Tecnologia Multimèdia, two fundamental principles were used as references: technology and variability.
These principles are common across the different fields of study offered by the university:

Multimedia, Animation, and Video Games

Art Direction

Visual, artistic, and conceptual definition of the identity.

Programming

Development of the identity and its graphic and chromatic variables through code.

From idea to innovation.

A complete corporate identity has been created. Composed of various individual styles that can be combined with each other, an altered typeface, a color palette, and stationery. As well as a selection of key elements for applying this identity.

The main feature of this project is the use of generative design through computation.

Design and technology, united by the same code